Founded in 2014 based on the concept of enticing people to live vegan for the month of January after their customary festive indulgences, Veganuary has been making waves all over the globe, with hundreds of thousands having participated. Last year the Veganuary campaign hit the London underground with billboard posters in tube stations in December. Having attracted untold amounts of mainstream media coverage, Veganuary also works closely with high-street chains such as Zizzi, The Handmade Burger Company and others to help improve the vegan food offer and labelling on their menus. Above all, Veganuary’s cool and informative website www.veganuary.com as the go-to resource for anyone who’s looking for inspiration or support to try vegan – including recipes, famous vegans, meal plans, nutrition facts and more. They also run a popular Facebook group where everyone is welcome with open arms and questions are answered extensively in a friendly and non-judgmental way.