Jennifer Pardoe

Jennifer Pardoe

Founder of Zest Plant-Based Food Consulting - appearing at the Vegan Business Support

Jennifer Pardoe is CEO of the UK’s specialist plant-based food agency, Zest.

Having previously co-founded an award-winning food retail chain and with over 25 years’ experience within the food industry, Jennifer has worked with many well-known food-to-go retailers, restaurant chains, product manufacturers, start-ups and suppliers.

Zest has developed and launched over one hundred plant-based products including plant proteins (egg-free meat alternatives, pulses, peas & legumes), nut milks and yoghurts, protein smoothies, hot food menus, grab & go sandwiches and salads, raw energy bars and other impulse range / POS snacks.

Services include NPD, market insight, scaling, sales growth support and strategies for business leaders.

Jennifer says:

“Great tasting Plant-Based innovation, combined with brand appeal and correct positioning are driving sales for many leading food companies and start-ups. It’s a time where everyone in the food and creative industries can work together to influence the availability and choice that consumers are demanding”.