Jay Charlton

Jay Charlton

Vegan fashion designer

A fashion designer for many UK and International high-street brands for over 15 yrs,
Spending many vibrant years abroad hands-on living and breathing fashion, travelling the world with my job for inspiration, sourcing and meetings.
I became aware of and disheartened by the darker side of the industry and the trend for disposable ‘fast-fashion’, it went against my own ethos of how we should treat the earth, her resources and her inhabitants.
A passionate vegan, I decided to create a brand that was design lead, ethically mindful, eco-conscious and vegan. Fashion as activism. Fashion with a heart.
Viva La Vegan born from our love for animals, a want to positively promote veganism and do our bit for our planet while looking good.

www.viva-la-vegan.com