FRUU is a multi-award winning cosmetics company that turns fruit by-products into fun, vegan-friendly, cruelty-free and affordable cosmetics.  Their products are made in the UK, using up to 70% organic fruit ingredients, many of which are derived from post-consumer waste, otherwise destined for landfills.

Started just over a year ago, FRUU has gained +10,000 customers and now stocked in six countries.  Well-loved by our fans, our unique, long lasting, super hydrating lip balm has earned 4.5/5 stars from 214 reviews (Glossybox).

Their newly released Colour balm is just as exciting, with 8 striking colours to suit any skin tone and occasion.