Originally from Colombia, Anderson is GreenBay’s co-founder and managing director. With a background in finance, retail and investment, and having worked for prestigious firms such as Bloomberg & J.P. Morgan, he decided to make a switch in his career to help promote veganism and live a more ethical lifestyle.
In 2013 he had the opportunity to watch a number of documentaries about animal farming which opened his eyes. This was sufficient to understand he had to make some changes to his personal life. He turned vegan in January 2014 and since then he has not looked back.