An experienced business-person, Alix has been working with The Vegan Society since 2014 and assisting companies of all sizes to register their products with the international Vegan Trademark. Created in 1990, the Vegan Trademark grew from the organisation that coined and defined the word ‘vegan’ in 1944. Alix feels privileged to explain the strict standards registered products must meet to attain The Vegan Trademark, upholding its reputation as a mark of trust for consumers worldwide.