A brand building entrepreneur, currently running The Organic Spirits Co, passionate about brands and in particular the difference that fair, organic and sustainable supply can make both to taste and the environment.
- 94-99 – Telecoms Europe & South America.
- 99-06 – Owned agency that did all marketing for Jagermeister & Luxardo Sambuca.
- 00 – now > Helped his father in all aspects of launching world’s first Organic Spirit Juniper Green Gin. Launched and built 3 other organic spirits brands Highland Harvest Scotch, Papagayo Rums and Utkins Vodka. Organic & Wild Raw material for these brands sourced from Scotland, Austria, Paraguay, Bulgaria, Poland and UK. Brands sold in 30 countries around the world.
- 2014 – Helped fund 1st certification of FairWild Juniper currently on the advisory board for FairWild.